Newsroom strategy? Here's what you need to know

Today's model for strategic storytelling - white paper download

Storytelling, content strategy, brand journalism and real-time marketing are key trends shaping PR and marketing in 2014.

Written by digital media consultant Jon Bernstein, formerly of New Statesman and Channel 4 News, this white paper goes beyond the buzzwords to explore the approaches that are working for today's brand communicators.

Featuring case studies and examples from brands such as Shazam and Moneysupermarket, and advice from agencies such as Ketchum and GolinHarris, The rise of the brand newsroom provides the insight, strategy and practical guidance that will enable you to take your brand storytelling strategy to the next level.

Are you ready to super-charge your brand's comms strategy?

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